One of the biggest problems that store owners face is cart abandonment. Even if the right customers are viewing your products, they could add items to their carts and leave your site without making a purchase.
Fortunately, you can use abandoned cart recovery plugins to remind customers that they left products in their carts. These tools can help you boost sales and prevent users from turning to your competitors.
In this post, we’ll explain the benefits of using an abandoned cart recovery plugin. Then, we’ll recommend some of the best options on the market. Let’s get started!
Why You Should Consider Using an Abandoned Cart Recovery Plugin
Even if visitors place your products in their shopping carts, there’s no guarantee that they’ll purchase them. In fact, eCommerce stores have an abandoned cart rate of about 70 percent.
There are several reasons why customers abandon their carts. These include surprise costs like expensive shipping options or extra fees. Unexpected charges can cause customers to leave your store and do their shopping elsewhere.
Another possible cause of a high cart abandonment rate is an inefficient checkout page. If you don’t make it easy for customers to purchase a product, they likely won’t complete their orders. Therefore, you’ll want to provide a smooth checkout experience.
However, even after taking the necessary measures, you may notice that your online store still has a lot of abandoned carts. In this case, you can use an abandoned cart recovery plugin to encourage second visits.
If customers were initially window-shopping, a reminder email can prompt them to purchase the items they wanted. The right tool can help you track your customers’ carts and send messages about abandoned items. By following up with customers, you can help decrease your abandoned cart rate.
3 Best Abandoned Cart Recovery Plugins for WooCommerce
Once you decide to start targeting customers who have incomplete purchases, you’ll need to find the right tool for the job. Fortunately, many WordPress plugins are designed specifically for abandoned cart recovery. Let’s look at some of the best options on the market.
1. Metorik
If you’re having trouble tracking your customers and their abandoned carts, Metorik can be a useful tool. This plugin provides extensive reports for your revenue, orders, customer retention, and much more. Plus, you’ll be able to view your most-abandoned products and which customers were interested in them.
Once a visitor places an item in a cart, Metorik starts tracking it. If the cart is abandoned, you can send automatic email reminders with discounts to increase completed purchases. Then, the Metorik dashboard will display your new recovery rates and conversion stats.
Key features:
- Cart tracking
- Scheduled data exports
- Automated abandoned cart emails
- Segmentation of products, orders, and customers
- Integration with Google Analytics, Zendesk, WooCommerce, and more
Pricing: Metorik is a free WordPress plugin. However, you’ll need to connect it with a Metorik account. Registration starts at $50 per month, but you can also sign up for a 30-day trial.
2. Retainful
During the abandoned cart recovery process, you’ll send emails to customers to encourage them to revisit your store. Retainful enables you to automate these email campaigns.
This plugin offers an easy way to contact customers, thanks to its pre-designed email templates and a drag-and-drop editor. It also enables you to show pop-up windows to visitors who are about to abandon the checkout page. By including one-time coupon codes, you can grab a customer’s attention and incentivize them to complete their purchase.
Key features:
- Reports on when live carts are abandoned and recovered
- Automated abandoned cart emails
- Drag-and-drop email editor
- Single-use coupon codes
- Integration with Mailchimp, HubSpot, ConvertKit, and more
Pricing: Retainful has a free plan that supports abandoned cart recovery, 500 emails per month, and up to 300 contacts. If you need to extend these features, the premium version starts at $19 monthly.
3. Abandoned Cart for WooCommerce
Abandoned Cart for WooCommerce is another plugin that sends messages to customers after incomplete purchases. After a user clicks on the add-to-cart button, they can enter their email, phone number, or Facebook account details. If they abandon their items, they’ll automatically receive reminder messages.
To quickly create a workflow, you can choose one of the pre-designed abandoned cart email templates. Alternatively, the rich text editor enables you to create new templates by copying and pasting HTML. Then, you can use merge tags to personalize the emails with details about the customer and product.
Key features:
- Reports on abandoned and recovered products
- Ability to track coupon redemption rate, Click-Through Rate (CTR), and email open rate
- Automated reminder emails, texts, and Facebook messages
- 12 WooCommerce abandoned cart email templates
- Option to apply discounts and coupon codes
- Integration with Mailchimp, Drip, Sendinblue, and more
Pricing: Abandoned Cart Lite for WooCommerce is free to download. The premium version starts at $149 per year and includes abandoned cart email templates, coupon codes, and pre-built workflows.
Bonus: Live Cart by WP Engine
It won’t matter if you bring customers back to their carts if your site is bogged down with cart fragments. Though necessary for performance, cart fragments can slow down your site, especially during high-traffic events such as the holidays.
Because they constantly have to be running to power parts of your cart, namely “add to cart” or live inventory numbers, the rest of your pages like “About Us” or “Contact” can become slower.
In favor of site speed, many developers opt to disable them altogether, but WP Engine customers have access to a better solution, Live Cart.
Live Cart makes sure those fragments are only running when needed. Simultaneously optimizing your cart and site speed. It comes built into all WP Engine eCommerce plans.
Conclusion
Even with the right advertising methods, customers could still leave your products in their carts. With the right tools, you can target these visitors and contact them with discounted offers. By simply reminding customers about their abandoned carts, you can increase your number of completed orders.
To review, here are some of the best abandoned cart recovery plugins for WooCommerce stores:
- Metorik: A cart-tracking tool that identifies commonly abandoned products, recovery rates, and conversion stats.
- Retainful: An email marketing plugin with a drag-and-drop editor, pre-designed abandoned cart email templates, and exit pop-ups.
- Abandoned Cart for WooCommerce: A useful plugin for sending emails, texts, and Facebook reminders to customers who abandon their carts.
Do you have any questions about the abandoned cart recovery plugins featured in this post? Let us know in the comments section below!
