Category: Marketing

Why You Should Build Your Blog on WordPress vs. Squarespace

As you research the logistics of building a blog, WordPress and Squarespace are probably two Content Management Services that will come up a lot. It’s not easy to choose between the two without firsthand experience using them. However, reading these reasons why WordPress works better for blogging should help settle the WordPress vs. Squarespace debate.…

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WordProof Awarded 1 million Euros from European Commission

Dutch WordPress startup, WordProof, has received a 1 million euros from the European Commission. The grant was created to encourage developers to find ways to use blockchain technology as a way to solve social issues. WordProof is aimed at giving consumers a way to validate information using the Timestamp Ecosystem. This gives readers and search…

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5 Ways to Keep Your Business Data Secure in 2020

Data privacy is an issue that has come to the forefront of consumers’ minds in recent years.  After data breaches from Cambridge Analytica, Equifax, LinkedIn, Target, and a handful of other global companies, consumers are becoming more conscious about how much of their data is collected, stored, and used. Businesses don’t have any excuse not…

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3 Best Practices for Selecting Secure WordPress Plugins

Like most WordPress users, you probably rely heavily on plugins to power some of your website’s most critical tasks. However, it’s important to understand that not all plugins are equally ‘safe’ to use. Knowing how to spot secure WordPress plugins is key to minimizing vulnerabilities attackers can exploit. Fortunately, there are several qualities that can…

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How to Leverage Social Proof to Boost Sales

As a business, you spend much of your time trying to convince your ideal customers to buy from you. This process can be time-consuming; it’s difficult to get complete strangers to trust your business enough to bust out their credit cards. But, to make it easier, you can use social proof.  What is social proof?…

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Celebrating Pride Month: Perspectives on Identity, Diversity, Communication, and Change

Throughout June, we’ve published a series of Q&As at WordPress Discover featuring members of the Automattic team. These conversations explore personal journeys; reflections on identity; and diversity and inclusion in tech, design, and the workplace. Here are highlights from these interviews. “In a World That Wants You to Apologize or Minimize Who You Are, Don’t.”…

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Looking to Hire? How to Access a More Diverse Job Pool

Growing a business is hard. But it’s a little less hard when you have the right people on your team. A smart, humble and hungry team can make your business resilient, flexible and able to overcome challenge after challenge. But let’s be honest…most businesses suck at hiring. Finding the perfect fit when you’re hiring is…

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Google BERT Explained: What It Means for Your Website

With the release of BERT, the largest upgrade to Google’s algorithm in years, search has seen a revolution. The update came out in fall 2019, and has already rolled out worldwide. It affects search results in dozens of languages. So, how will it impact your website? It’s important to keep up with Google’s algorithm updates…

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Torque News Drop: YOAST Duplicate Post

The Torque News Drop is a weekly report on the most pressing WordPress news. In this week’s episode we talk about further delays to WordCamp Asia 2021 and YOAST’s acquisition of the Duplicate Post plugin. Love WordPress News but hate reading? My name is Doc and this is the Torque News Drop.Let’s start off with…

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9 Cardinal SEO Sins to Avoid in 2020 and Beyond

Search engine optimization is one of the most sought after online professions. As more and more businesses are turning their attention to the web and trying hard to snatch a hefty piece of online visitors, the demand for SEO isn’t going to wane anytime soon. Especially with the ongoing pandemic, many business owners are finally…

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