How to Implement Video Marketing in Your eCommerce Store (4 Ways)

Are you looking for a more engaging way of promoting your products? Video marketing is a great medium for showing customers the value of your products rather than telling them. However, it can feel tricky to tackle if you don’t have experience with this advertising approach.

Fortunately, implementing video marketing in your eCommerce store isn’t all that challenging. With an online video editor like InVideo, it’s simple to create audiovisual media, from fun marketing clips to seasonal gift guides.

In this post, we’ll take a closer look at video marketing. Then, we’ll show you four ways to implement it in your eCommerce store. Let’s get started!

An Introduction to Video Marketing

Video marketing has grown massively in recent years, recording an online usage reach of over 90 percent. And yet, only 54 percent of businesses include videos on their landing pages.

However, using videos is an easy way to bring your products to life. Unlike with static images, you can effectively show your product(s) in action:

You can also demonstrate the benefits of using your products more effectively. This can help buyers understand your goods better, instilling plenty of confidence in their purchasing decisions.

Additionally, videos can make your web pages more engaging. You might utilize humor, add music, and harness the power of storytelling to entertain, inspire, or encourage visitors to act. Videos can also help you build brand awareness by showing your company’s personality.

How to Implement Video Marketing in Your eCommerce Store (4 Ways)

Fortunately, you don’t need to invest in expensive equipment to create high-quality videos. Instead, you can use a free online video editor like InVideo to achieve the same effect in half the time. Here are four ways to use this interactive medium in your online store!

1. Create Marketing Videos

Instead of using static images in your marketing campaigns, videos are far more interactive. They enable you to generate an emotional response from your audience and guide them toward a desired action on your page.

Better yet, using video advertisements gives you a greater opportunity to share key information about your product. For example, you might address customers’ common questions and build a strong brand image.

If you’re launching a marketing campaign, you might want to share a special offer or discount. If this is the case, you could benefit from using a Black Friday Sale Reel:

This fun, vibrant clip enables you to display your featured product(s) while drawing attention to the discount. Of course, you’ll likely include your video advertisement on your website. Moreover, you might also consider sharing it on social media since 50 percent of users admit to purchasing a product after seeing it in Instagram stories.

2. Share Product Videos

Product videos let you show users the value of your products rather than simply telling them. You can utilize a video to demonstrate your item in greater detail or create a tutorial that explains how customers can use it:

As you can see, product videos can clearly present the benefits of your products. For example, you might show that your items are super easy to use, or you can boast about a one-click installation process. Either way, it’s much easier to show off your unique selling points using video marketing.

Product presentations are also helpful, allowing you to put forth your ideas about your eCommerce products. Alternatively, you could share a style guide video and cross-sell related items in your store:

With the right music, persuasive text, and high-resolution images, you’re able to convey a particular mode, tone, and feel for your brand.

What’s more, if you’re an independent seller, you can always put a quirky spin on your video:

One way you can do this is by encouraging shoppers to give you their business instead of mass merchants like Amazon.

3. Social Media Videos

The type of social media video you should create depends partly on your chosen platform. For instance, if you prefer short, snappy clips, TikTok and Instagram Reels are great options.

Furthermore, you could also build meaningful customer relationships with live videos by hosting Q&As or carrying out product tutorials. In this case, Instagram and Facebook are excellent choices.

“How to” videos tend to perform exceptionally well across social platforms, especially if you partner with affiliate marketers and influencers:

You can also feature these videos on your website. Here, they can act as customer reviews, increasing buyers’ trust through a more interactive format. They can be exceedingly helpful since 90 percent of consumers check online reviews before buying from a business.

If you’re still trying to establish your brand, you could capitalize on pop culture trends, share celebratory news, or give a walk-through of your business premises. This way, customers can get to know you better.

4. Seasonal Videos and Gift Guides

Seasonal videos are great for positioning your brand as relevant and fresh. Plus, you can target a more specific demographic with video ads.

For instance, you might celebrate the change of the seasons or honor global events like Father’s Day and Pride Month:

Gift guides are also excellent for showing off a variety of related products that shoppers might be looking for:

You could share specific themed gift suggestions such as budget-friendly gifts, home accessories, or presents for sports fans.

Conclusion

Video marketing is a great way to engage with your audience while showing off your products in their best light. However, video can be a daunting medium if you’ve never used it before. Fortunately, an online editor like InVideo makes it quick and easy to create powerful clips you can share online.

To recap, here are four ways to implement video marketing in your eCommerce store: